Introduction | Message | Audience | Structure | Physical Aspects | Psychological Aspects
The golden thread
The ‘golden thread’ (12) describes the coherent and cohesive train of thought that runs through a presentation. It is very much connected to the key message, as it is the ‘thing’ connecting all parts of a presentation.
- Why is it important?
• makes your message more eligible and easier to follow
• keeps the attention of the audience
• helps the audience re-enter in the speech if they lose their concentration
- Ways of creating the golden thread
- be clear about the structure and content of your presentation
•explain the audience what is going to happen – where and how you are going to take them
- choose an frame that fits your topic
•Is there a picture you can use to make your goal more visible?
•Is there a question you want to raise or answer during your speech?
- Verbal road map
- guiding to the next point
•„I will now come to the next point …“
•„Another aspect of the topic is …“
- explaining a complete change of subject
•„Let’s come to a complete new subject …“
•„On the other hand you can see …“
- going into depth (showing details)
•„Let us now have a closer look on …“
•„For this we have to be aware of the following details …“
- wander off the topic
•„Even though there is no link to our topic, it is also important to know …“
•„I will wander off the topic now …“
- call back
•„I want to get back to my former argument: …“
•„As I’ve already mentioned in the beginning of my speech …“