Introduction | Message | Audience | Structure | Physical Aspects | Psychological Aspects
Methods to convey content
Structure your session clearly
- Identify the different topics which you refer to and clarify why you relate them to each other
• By giving your audience clues on the way how you combine different aspects it is easier for it follow as the individual may have background knowledge it can fall back on.
• It obliges you to become aware of the thoughts behind your thoughts and by retracing your own thought you prepare yourself for presenting the topic more clearly.
Giving a presentation or workshop on migration can mean many things. By saying you look at it from a sociological perspective it becomes a little more specific. The angle can be even reduced by focussing on women. To go even a step further you might choose their role on the labour market.
- Reduce your content to three key points
What are the key points?
• They are not your entire key message, but the essence of it.
• The essence can be referred to again and again during the presentation as it is so short. Hence it helps in pointing out the relation between different aspects.
• Your audience can grasp it better than a blurry explanation, if it has milestones along the road to orientate.
• It proved to be a successful method in sales.
Key message: Life is too short to have computer issues, so do not start too late with solving them.
Key point: Solve computer issues now!
- Insert intermediary conclusions
• A good presentation is divided into blocks. The conclusion after every block summarises what has been talked about and links it with the following block.
• These indicate the end of a part of your session
• It is a moment to verify, if people are still with you, or to answer questions
• It is a chance to ensure that everyone can follow the progress of the session. This is important as the session is done for them!
- Make use of the structure common to the greatest communicators
See Nancy Duarte’s description: www.youtube.com/watch?v=1nYFpuc2Umk
When selling a vision, an innovative idea you can follow this pattern:
More generally applied you can approach your session like this:
Here once again it might be helpful to put yourself into your audience’s shoes. Probably, what you will present is more mind-blowing for them than it appears to you. If you look for reasons check out Nancy Duarte’ presentation, she will convince you of the rest.