Introduction | Message | Audience | Structure | Physical Aspects | Psychological Aspects

Content delivery

3 learning types | The learning cycle | Confucian wisdom | Use of presentation media

Confucian wisdom

“Tell me and I’ll forget;
show me and I may remember;
involve me and I’ll understand.” – Confucius

In addition to these theories of learning it is generally assumed that information can be processed and memorized the best, when all five senses are stimulated. That means that regardless of the specific learning type, it is easier for people to memorize information when it is perceived in more than one way. Based on this assumption, F. Vester (1925-2003) has created a model describing the amount of information being retained by a person – the quota of retention.


Tipp: If I do not know my audience and therefore can’t deduce their learning type, the model by F. Vester is a useful model for how my recipients can still absorb most of the information given.

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